I am excited to announce a new series from Blair Kuhnen. Blair is a former product marketing executive at leading ecommerce businesses, led business to consumer marketing for a top 5 U.S. home builder, consults with production homebuilders, and writes about marketing best practices. I will be posting informative articles from Blair perodically – be …
Read MoreAuthor Archive for: ‘mikedlyon’
A Look At Tomorrow’s 1st Time Home Buyer 0
Great post by Jason Benesch over at the Real Estate Tomato Blog with a clever take on the future “first time homebuyer” and how to connect with this audience. Guess how? Be sure to read his post here>> A great exerpt: My generation has the mentality of avoiding paying menial costs, revealing our identity, and …
Read MoreConversion Rates for the Online Sales Program 4
Most builders have the same questions about the success rate of an Online Sales Program. How many leads do you get each month? How many of those are converted to an appointment? How many appointments end up on contract? What are your statistics etc… I would like to share what numbers I have seen personally …
Read MoreOSC Veteran 0
I recently asked a fellow OSC to comment on her 4 years of experience and what she has learned. Leslie Loveless works with Mattamy Homes in North Carolina and was a huge resource for me when I first started in my position. Check out what she has to say below. Thanks Leslie! A few things …
Read MoreSums it Up 2
Found this quote over at incredibleagent.com – pretty much sums it up. “The Internet will never replace the real estate agent; however, the agent who uses the Internet will replace the agent who does not”
Read MoreHome shoppers do their hunting online 1
A recent USA Today article “Home shoppers do their hunting online” details the journey one couple had purchasing their home online. It is an interesting article on many levels. One of the first observations made in the article: Technology is shifting knowledge and power to buyers and sellers. This is a sentiment that has been …
Read MoreYour Next Homebuyer 2
There is a great post by Bernice Ross over at REIBlog that talks about the upcoming wave of real estate buyers. Drop by and read the whole article. Section #6 talks about the new generation of buyers and the tools used for communication. They will be heavy on technology and online communication. No secret and …
Read MoreList your homes online for FREE 2
Got a spec home sitting too long? Looking for ways to drive traffic to your neighborhood? Try posting in one (if not all) of the free listing services available online. The leader of the pack is Craigslist. It may not be pretty but it has a large amount of traffic. I have seen great results …
Read MoreReal Estate Search Coolness 6
OK…I try to keep this site focused for homebuilders but this is too cool to pass up. This is how all searches for a resale home should work – it’s beautiful. Check it out here: ColoradoHomeStop.com Colorado-based Metro Brokers, Inc. unveiled a new real estate search site at ColoradoHomeStop.com. The site uses a map-based interface …
Read MoreLeveraging your database of leads 2
A new report at USAToday talks about the positive growth in the Tulsa housing market. This is exciting news for us (we build in Tulsa Metro) and something that we can use in our marketing materials. It compares our market to other states and gives examples of buyers who sold their house and moved here. …
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