About Mike Lyon
Mike Lyon has accumulated a wealth of “real world” knowledge and first‐hand experience in the realm of online marketing and sales for home builders. He delivers his information from the trenches and draws from his diverse background in online advertising, digital design, and internet sales.
He gained this insight from managing the internet sales and marketing program for a top 100 home builder. The program that Mike created was the first in his market and the information, statistics, and strategies he presents are the result of his direct experience as an Online Sales Counselor and Sales & Marketing Director.
Mike speaks with authority about online conversion rates and best practices that can be implemented to boost sales from internet leads. He is recognized as one of the top innovators in online lead generation and conversion for the home building and real estate industry. A highly sought after consultant and speaker, Mike has worked with many of the top 100 home builders and several of the world’s leading real estate companies.
With Mike’s energetic and entertaining speaking style, he has infused lively fun into the topics of internet marketing, sales and technology at events all across the country and has presented to 1000′s of sales and marketing professionals.
He is the author of Browsers to Buyers:Proven Strategies for Selling New Homes Online, the home building industry’s authoritative guide on internet marketing, lead generation and lead management and the newly released Social Media Guide for Real Estate.
Connect with Mike
Mike’s consulting services have been a tremendous asset to our organization as his cutting edge thinking has pushed our online sales program beyond my expectations. The incredible ROI our program has experienced in this housing market continues to speak for itself.
Richmond American Homes
Our online sales rate has increased nearly 300% since we began working with Mike. We just hired our second full time online sales consultant, and I know this is a key part of why we’re beating all the national trends.
Marketing Director – Heartland Homes
This was the highest attended morning and afternoon session we have scheduled in the past two years. This was truly a sold out, standing room only, high energy seminar series! Many companies canceled their scheduled plans or walked out of other events to attend your afternoon session. Our group has high expectations for speakers/instructors and will leave early if they don’t feel educated or motivated.
Home Builders Association of Raleigh-Wake County
Mike has a unique blend of real estate common sense and social media savvy. As our social media coach, he provides timely and effective strategies to help our agents grow their business. His powerful impact has moved Facebook into the top 10 referring sites for ReeceAndNichols.com
CEO, Reece and Nichols
Working with Mike Lyon has taken the performance and results of our National Sales Center to the next level and beyond. He is cutting edge in his use of technology but also maintains a customer focus striving for the optimal customer experience. He understands the needs of an Inside Sales department because he has lived it which gives him great credibility with the Online Sales Consultants. Mike is one of the sharpest people in the homebuilding industry today!
VP Sales & Marketing – Schumacher Homes
When it comes to understanding how social media can be used to grow a real estate business, Mike Lyon is the expert. His no-nonsense approach is not only practical, it is very doable. This guide is THE GUIDE to understanding the ‘Why’ and the ‘How’ to make it happen.
Mike Lyon is master of the internet who delivers his message from the trenches, and what he teaches not only makes sense, but is simple to follow and easy to implement. He is literally the heavyweight champion of the world for online, real estate sales.
President – Myers Barnes Associates New Home Sales Training
The Online Sales Program Mike created has been one of the primary factors in our sales growth. What a great return on investment! Every builder, no matter how big or small, should have program like this.“
The overwhelming thought I had throughout the book is ‘every home building sales and marketing professional needs to read this book and deploy its principles’. You talk about a simple A-Z guide to success; ‘Browsers To Buyers’ is it. This is a must for every new home builder.
CEO – NewHomesDirectory.com
Mike is a unique agent of change for homebuilders. He not only knows online marketing – he shows you how to get results and instills the process and culture to make more conversions happen. Repeatedly.
CEO – Lasso Data Systems – Home Builder Software
Mike’s interaction with our sales team has been terrific. He’s shown them state of the art methods to get every competitive advantage possible, and it’s having a big impact on how they approach the sales process.
Owner – Heartland Homes
Mike is one of the true conversion pros in the homebuilder online sales space. He not only follows best practices, but creates them as well
VP of Marketing – Builder Homesite Inc.