Mike Lyon has accumulated a wealth of “real world” knowledge and first‐hand experience in the realm of online marketing and sales for home builders. He delivers his information from the trenches and draws from his diverse background in online advertising, digital design, and internet sales.
He gained this insight from managing the internet sales and marketing program for a top 100 home builder. The program that Mike created was the first in his market and the information, statistics, and strategies he presents are the result of his direct experience as an Online Sales Counselor and Sales & Marketing Director.
Mike speaks with authority about online conversion rates and best practices that can be implemented to boost sales from internet leads. He is recognized as one of the top innovators in online lead generation and conversion for the home building and real estate industries. A highly sought-after consultant and speaker, Mike has worked with many of the top 100 home builders and several of the world’s leading real estate companies.
With Mike’s energetic and entertaining speaking style, he infuses lively fun into the topics of online sales, marketing and technology at events all across the country and presents to thousands of sales and marketing professionals every year.
He is the author of Browsers to Buyers: Proven Strategies for Selling New Homes Online and Social Media Guide for Real Estate.
Mike’s consulting services have been a tremendous asset to our organization as his cutting edge thinking has pushed our online sales program beyond my expectations. The incredible ROI our program has experienced in this housing market continues to speak for itself.Robyn Asbury // Richmond American Homes
Our online sales rate has increased nearly 300% since we began working with Mike. We just hired our second full time online sales consultant, and I know this is a key part of why we’re beating all the national trends.Kevin Oakley // Marketing Director - Heartland Homes
We have doubled our sales and production from our Online Sales Program since working with Mike in just 6 short months. Mike not only brings a successful turn key operation in the Online Sales Counselor Position and process’, but his online marketing expertise takes him and his services to the next level. If you are serious about selling homes in this new era of selling Mike Lyon is a no brainer!Matt Riley // Royal Oaks Homes
Mike’s guidance enabled our New Home Specialist to efficiently handle a greater volume of leads, turn more leads into prospects and set more appointments for the onsite sales team. The payoff in one year, the conversion rate of online leads to sales increased 62%!Gary Probert // Pardee Homes
This was the highest attended morning and afternoon session we have scheduled in the past two years. This was truly a sold out, standing room only, high energy seminar series! Many companies canceled their scheduled plans or walked out of other events to attend your afternoon session. Our group has high expectations for speakers/instructors and will leave early if they don’t feel educated or motivated.Andrew Ladner // Home Builders Association of Raleigh-Wake County
Working with Mike Lyon has taken the performance and results of our National Sales Center to the next level and beyond. He is cutting edge in his use of technology but also maintains a customer focus striving for the optimal customer experience. He understands the needs of an Inside Sales department because he has lived it which gives him great credibility with the Online Sales Consultants. Mike is one of the sharpest people in the homebuilding industry today!Mary Becker // VP Sales & Marketing - Schumacher Homes
The big question I had was: if I invest in a CRM system and online sales consultant, will I increase sales? Well, I trusted Mike to implement the entire process and within 6 months, we had created the ultimate sales producing machine. We will see a 45% increase in our business year over year due in large part to his programMike Tuskes // Tuskes Homes
Mike Lyon is master of the internet who delivers his message from the trenches, and what he teaches not only makes sense, but is simple to follow and easy to implement. He is literally the heavyweight champion of the world for online, real estate sales.Myers Barnes // President - Myers Barnes Associates New Home Sales Training
The Online Sales Program Mike created has been one of the primary factors in our sales growth. What a great return on investment! Every builder, no matter how big or small, should have program like this.Greg Simmons // Simmons Homes