A Whole New Banner Ad – 4 Times Better

Posted by
Mike Lyon
Date
 April 7, 2008
Comments
4 comments

admissionAdMission Partners with BHI to Provide Online Rich Media Display Ads for U.S. Home Builders

Some pretty cool stuff from Builder Homesite (NewHomeSource) and AdMission.

They have developed a way display multiple properties dynamically through banner ads. Basically, you create an ad template – then it pulls the latest details of the homes you have for sale. On top of all the technical footwork, they are getting better results! Check out the claims from users:

Early AdMission ad campaign participants experienced ad click-through performance that was more than double that of standard display advertising run concurrently on the site.

“Pulte Homes’ Orlando division began running the AdMission banner ads on NewHomeSource.com a couple of months ago, and we are also running four other promotional banner ads at the same time,” said Kristin Vuckovic, marketing manager for Pulte Homes’ Orlando division. “We get a very good click-through rate with our creative on NewHomeSource.com, but we were thrilled to find a click-through rate that is four times better as a result of using the AdMission style of ads.”

Want to see the “AdMission style” of ads in action? Click Here>> to view multiple banner ads displayed. Pretty sweet stuff! Be sure to view the KB Homes ad.

  • Industry Professional

    I checked out the AdMission banner ads on the Orlando section of NewHomeSource.com. They are way cool. It’s no wonder the click rates are better. It’s an interactive banner with several images and homes.

    That’s great for Pulte who I’m sure is spending a decent chunck of change for that. But what about the other builders listing their communities with NewHomeSource.com. I don’t really care for the fact that my communities are also on page 1 and 3 out of 19 pages and Pulte is sniping the consumer eye away from the ad I have placed. Is it really fair to me, who is paying to be on the site, be be out done by this fantastic banner that completely steals the consumer’s attention away from my ad?

    It’s good for NewHomeSource.com, and it’s good for the sponsor of the beautiful new banner, but it’s bad for the rest of us.

  • Industry Professional

    I checked out the AdMission banner ads on the Orlando section of NewHomeSource.com. They are way cool. It’s no wonder the click rates are better. It’s an interactive banner with several images and homes.

    That’s great for Pulte who I’m sure is spending a decent chunck of change for that. But what about the other builders listing their communities with NewHomeSource.com. I don’t really care for the fact that my communities are also on page 1 and 3 out of 19 pages and Pulte is sniping the consumer eye away from the ad I have placed. Is it really fair to me, who is paying to be on the site, be be out done by this fantastic banner that completely steals the consumer’s attention away from my ad?

    It’s good for NewHomeSource.com, and it’s good for the sponsor of the beautiful new banner, but it’s bad for the rest of us.

  • If you are worried about Pulte stealing your customer’s attention, you might call up BHI and have them do a cool banner for you. That would make things “fair”

  • If you are worried about Pulte stealing your customer’s attention, you might call up BHI and have them do a cool banner for you. That would make things “fair”