Comments on: Think like Nike – Why hyper-local marketing is important http://www.doyouconvert.com/2009/10/06/think-like-nike-why-hyper-local-marketing-is-important/ Internet Sales and Marketing for Home Builders and Real Estate Fri, 03 Sep 2010 23:21:28 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Mike Lyon http://www.doyouconvert.com/2009/10/06/think-like-nike-why-hyper-local-marketing-is-important/comment-page-1/#comment-20138 Mike Lyon Fri, 09 Oct 2009 20:04:28 +0000 http://www.doyouconvert.com/blog/?p=777#comment-20138 Jeff,<br><br>Thanks for the comment! Listening to customers is an often overlooked practice in our industry. Many times - we build what we think "they" want - then tell them to buy it. Jeff,

Thanks for the comment! Listening to customers is an often overlooked practice in our industry. Many times – we build what we think “they” want – then tell them to buy it.

]]> By: Jeff http://www.doyouconvert.com/2009/10/06/think-like-nike-why-hyper-local-marketing-is-important/comment-page-1/#comment-20137 Jeff Fri, 09 Oct 2009 20:02:35 +0000 http://www.doyouconvert.com/blog/?p=777#comment-20137 Mike<br>I think you're right. There is much the building industry can learn from other industries to achieve far more success. The first step is to deliver exceptional value to your "tribe" so they will want to talk and tell others. The next step is to really engage with them. This 2nd step is equally important. As Nike shows in your example, Nike wins because it learns from these "sneaker heads" and they win because they are the first to see the new shoes. <br>Great post! Mike
I think you're right. There is much the building industry can learn from other industries to achieve far more success. The first step is to deliver exceptional value to your “tribe” so they will want to talk and tell others. The next step is to really engage with them. This 2nd step is equally important. As Nike shows in your example, Nike wins because it learns from these “sneaker heads” and they win because they are the first to see the new shoes.
Great post!

]]> By: mikedlyon http://www.doyouconvert.com/2009/10/06/think-like-nike-why-hyper-local-marketing-is-important/comment-page-1/#comment-19906 mikedlyon Fri, 09 Oct 2009 13:04:28 +0000 http://www.doyouconvert.com/blog/?p=777#comment-19906 Jeff,<br><br>Thanks for the comment! Listening to customers is an often overlooked practice in our industry. Many times - we build what we think "they" want - then tell them to buy it. Jeff,

Thanks for the comment! Listening to customers is an often overlooked practice in our industry. Many times – we build what we think “they” want – then tell them to buy it.

]]> By: Jeff http://www.doyouconvert.com/2009/10/06/think-like-nike-why-hyper-local-marketing-is-important/comment-page-1/#comment-19905 Jeff Fri, 09 Oct 2009 13:02:35 +0000 http://www.doyouconvert.com/blog/?p=777#comment-19905 Mike<br>I think you're right. There is much the building industry can learn from other industries to achieve far more success. The first step is to deliver exceptional value to your "tribe" so they will want to talk and tell others. The next step is to really engage with them. This 2nd step is equally important. As Nike shows in your example, Nike wins because it learns from these "sneaker heads" and they win because they are the first to see the new shoes. <br>Great post! Mike
I think you're right. There is much the building industry can learn from other industries to achieve far more success. The first step is to deliver exceptional value to your “tribe” so they will want to talk and tell others. The next step is to really engage with them. This 2nd step is equally important. As Nike shows in your example, Nike wins because it learns from these “sneaker heads” and they win because they are the first to see the new shoes.
Great post!

]]> By: Jeff http://www.doyouconvert.com/2009/10/06/think-like-nike-why-hyper-local-marketing-is-important/comment-page-1/#comment-19902 Jeff Thu, 08 Oct 2009 14:13:52 +0000 http://www.doyouconvert.com/blog/?p=777#comment-19902 Mike I think you're right. There is much the building industry can learn from other industries to achieve far more success. The first step is to deliver exceptional value to your "tribe" so they will want to talk and tell others. The next step is to really engage with them. This 2nd step is equally important. As Nike shows in your example, Nike wins because it learns from these "sneaker heads" and they win because they are the first to see the new shoes. Great post! Jeff Booth CEO www.BuildDirect.com Mike
I think you’re right. There is much the building industry can learn from other industries to achieve far more success. The first step is to deliver exceptional value to your “tribe” so they will want to talk and tell others. The next step is to really engage with them. This 2nd step is equally important. As Nike shows in your example, Nike wins because it learns from these “sneaker heads” and they win because they are the first to see the new shoes.
Great post!

Jeff Booth
CEO
http://www.BuildDirect.com

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