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	<title>Comments on: Reach your customers in a hyper-local Web 2.0 world</title>
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	<description>Internet Sales and Marketing for Home Builders and Real Estate</description>
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		<title>By: Jim Adams</title>
		<link>http://www.doyouconvert.com/2009/09/24/hyper-social-web/comment-page-1/#comment-19627</link>
		<dc:creator>Jim Adams</dc:creator>
		<pubDate>Thu, 24 Sep 2009 22:02:29 +0000</pubDate>
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		<description>Great story Mike.  Yet another example of power being distributed from the media to the people.  One of the biggest challenges business has today, is &#039;how to empower our client base in order to benefit our business&#039;?  We all want to have control over our marketing message, but ultimately, the public has a far greater power.  Do we try to retain control, like the newspapers have?  Or do we figure out a way to leverage, giving up control to our consumers?  A massive change is upon us all.  

Jim Adams - CEO
New Homes Directory .com</description>
		<content:encoded><![CDATA[<p>Great story Mike.  Yet another example of power being distributed from the media to the people.  One of the biggest challenges business has today, is &#8216;how to empower our client base in order to benefit our business&#8217;?  We all want to have control over our marketing message, but ultimately, the public has a far greater power.  Do we try to retain control, like the newspapers have?  Or do we figure out a way to leverage, giving up control to our consumers?  A massive change is upon us all.  </p>
<p>Jim Adams &#8211; CEO<br />
New Homes Directory .com</p>
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