Great article. You are right in saying that you should not being paying too much attention to any one medium – everything in moderation. It will be interesting to see if or how any or all of these divergent systems start playing together in the future to increase an agent’s or listing’s overall exposure.

You also mention that tracking effectiveness is easier with email. But some systems now are taking that raw data and providing analysis to it that suggests that a buyer might in fact be getting serious and not just looking. Of course the agent is the final piece to the puzzle, but ever little bit that can be automated helps.

Paul

Great article. You are right in saying that you should not being paying too much attention to any one medium – everything in moderation. It will be interesting to see if or how any or all of these divergent systems start playing together in the future to increase an agent’s or listing’s overall exposure.

You also mention that tracking effectiveness is easier with email. But some systems now are taking that raw data and providing analysis to it that suggests that a buyer might in fact be getting serious and not just looking. Of course the agent is the final piece to the puzzle, but ever little bit that can be automated helps.

Paul

Good article. Recently I’ve seen a few articles with statistics to back it up highlighting the following trends:

1.) Use of email is no longer the #1 online activity, use of Social Media took its crown
2.) There are a number of websites that now get more traffic sent to it from Facebook than Google

Both of these facts are very interesting and definitely noteworthy.

Folks are staying in touch with friends and family via Facebook and Facebook’s internal email system more and more over traditional online email apps like Gmail or Hotmail.

Also, people are starting to use “real-time” or “social” search more and more. Instead of doing a search in Google for info, they are searching Twitter and/or Facebook or just pinging their friends and family via these tools for info.

However, as you noted in your article, this does not mean that email marketing and SEO are dead, not by a long shot. I definitely agree with you that these “traditional” strategies are still as important today as ever.

People are often quick to see stats like I referenced and jump to knee-jerk conclusions such as “email is dead” or “seo isn’t important any more”. This is definitely not the case … at least not quite yet.

Good article. Recently I’ve seen a few articles with statistics to back it up highlighting the following trends:

1.) Use of email is no longer the #1 online activity, use of Social Media took its crown
2.) There are a number of websites that now get more traffic sent to it from Facebook than Google

Both of these facts are very interesting and definitely noteworthy.

Folks are staying in touch with friends and family via Facebook and Facebook’s internal email system more and more over traditional online email apps like Gmail or Hotmail.

Also, people are starting to use “real-time” or “social” search more and more. Instead of doing a search in Google for info, they are searching Twitter and/or Facebook or just pinging their friends and family via these tools for info.

However, as you noted in your article, this does not mean that email marketing and SEO are dead, not by a long shot. I definitely agree with you that these “traditional” strategies are still as important today as ever.

People are often quick to see stats like I referenced and jump to knee-jerk conclusions such as “email is dead” or “seo isn’t important any more”. This is definitely not the case … at least not quite yet.

Good article. Recently I’ve seen a few articles with statistics to back it up highlighting the following trends:

1.) Use of email is no longer the #1 online activity, use of Social Media took its crown
2.) There are a number of websites that now get more traffic sent to it from Facebook than Google

Both of these facts are very interesting and definitely noteworthy.

Folks are staying in touch with friends and family via Facebook and Facebook’s internal email system more and more over traditional online email apps like Gmail or Hotmail.

Also, people are starting to use “real-time” or “social” search more and more. Instead of doing a search in Google for info, they are searching Twitter and/or Facebook or just pinging their friends and family via these tools for info.

However, as you noted in your article, this does not mean that email marketing and SEO are dead, not by a long shot. I definitely agree with you that these “traditional” strategies are still as important today as ever.

People are often quick to see stats like I referenced and jump to knee-jerk conclusions such as “email is dead” or “seo isn’t important any more”. This is definitely not the case … at least not quite yet.