It was a the last day of PCBC and I had the chance to interview two companies. First was Lynette Rogers, Product Marketing Manager for James Hardie. The are by far the most active building supplier in the social media space. You can check out all of their efforts on Facebook, Twitter, Youtube and LinkedIn …
Read MoreMonthly Archive for: ‘June, 2009’
PCBC – Day 2 Video Post 9
Another jam packed day on Thursday. There was a lot of energy and it was busy with meetings. In this video Sarah Yaussi from Big Builder, the hardest working journalist at the show, gives her impression of the show (I definitely echo her sentiments). She is overflowing with information and knowledge . I talked with …
Read MoreSeth Godin – Marketing advice from PCBC – Video Post 28
Close your eyes (okay, mentally close your eyes). Picture a twelve year old girl who just won front row seats to a Hannah Montana concert. Now, picture Seth Godin presenting the keynote speech to close out PCBC. Now picture me, Mike Lyon, meeting Seth Godin. I am the Hannah Montana girl. For myself, my passion …
Read MorePCBC Day 1 Video Post 5
Day one at PCBC – busy with some great conversations and great folks. Was able to talk with Robert O’Shaugnessy, Director of Online Marketing at Graphic Language and Chris Graham, Director of Product Development and Marketing at Constellation. Will keep the video rolling. Getting ready for another great day tomorrow.
Read MoreSee you at PCBC 2009 0
Heading off to PCBC this week and looking forward to a great show. Please drop me a comment and let me know if you will be there. I’ll be flippin’ out (recording video on my Flip) so if you see me – make sure you are camera ready.
Read MoreInternet Marketing Seminar with Dallas SMC 0
Looking forward to speaking the second year in a row at the Dallas Sales & Marketing Council. For all of my Texas friends – be sure to attend on Tuesday June 23rd. Details are below. Thank you to the sponsors NewHomesDirectory.com and BuilderDesigns.com for partnering on this event. You won’t want to miss out – …
Read MoreHow to Measure Your Traffic Sources 6
As you explore what new home listing services to utilize, it is extremely important to measure the results. It is not just about the amount of traffic but the quality of the traffic. Last week I created a poll and shot it out via Twitter & Facebook to over 1000 connections. The results are below. …
Read MoreVideo Interview with Steve Shoemaker – Ideal Homes 6
I had the pleasure of sitting down with Steve Shoemaker, Marketing Director with Ideal Homes. They are the largest home builder in Oklahoma and he is constantly fine tuning his marketing efforts. His focus in 2009 will be enhancing their online presence and follow-up process with leads. The best part is when he starts taking …
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