Monthly Archive for: ‘February, 2009’

Over 50 and online: Don’t underestimate the Boomers! 20

I continue to get questions from homebuilders about using the Internet to reach buyers over the age of 50. Apparently, there is the belief that Baby Boomers still do their home search the old-fashioned way. If you think that Baby Boomers haven’t embraced the Internet for home buying research, you’re grossly underestimating the techno-savviness of …

Read More
Posted on: 02-24-2009
Posted in: Online Trends

Featured in NAHB article – Future of Marketing New Homes 0

I had a few quotes featured in an article by Carol Ruiz, Vice President of red rocket LA, on

Read More
Posted on: 02-18-2009
Posted in: Interviews

Chart of the Week from Marketing Sherpa – Social Media 0

This weeks chart addresses the second most significant barrier to social media adoption – “Inability to measure ROI”. Builders are still working this out – but we are seeing some great results. Just wanted to share. Read the article here: New Chart: Social Media: Most Effective Tactics Are the Most Difficult to Measure Quantitatively Their …

Read More
Posted on: 02-13-2009
Posted in: Best Practices

Mobile Websites for Home Builders 9

Are you Third Screen Marketing enabled? For years, I have been asking “Do You Convert”? Now I have to ask does your website convert for the mobile internet. Internet enabled phones hit today’s market at an astonishing rate, resulting in a mobile internet boom. Hence, third screen marketing. With this trend we must now ask, …

Read More
Posted on: 02-10-2009
Posted in: Online Trends