2008 Southwest Builders Show Phoenix, AZ
I am heading off to the state of my birth (I was actually born in Tucson, AZ) this week
I will be presenting at the Southwest Builders Show Arizona’s largest show for builders and building industry suppliers in the Southwest region. Sponsored by the Home Builders Association of Central Arizona (HBACA).
SESSION 1: CONVERTING INTERNET BROWSERS INTO BUYERS with MIKE LYON
When: October 30 10:00 AM - 11:30 AM
Where: Phoenix Convention Center | Rooms 166 – 167
About The Show:
The HBACA is committed to making sure the Southwest Builders Show is not only Arizona’s best showcase of products and services relating to the homebuilding industry but also an educational experience for all those who attend. Each session is guaranteed to be packed with information that you can use now to improve your business. Our Educational Sessions offered at past shows have covered various topics such as safety, design trends, sales tips, green building, construction standards and much more. This year our focus is how to help you sell more homes so you can get back in the game! We know you won’t want to miss these great seminars!
This annual show offers
- Cutting edge educational seminars
- The largest exhibit floor in Arizona displaying the products your buyers want to have in their homes
- Special events geared specifically for the building industry
Your competition is sure to be at the Southwest Builders Show. Make sure you are too! Registration opens August 4, 2008
The Show will be held October 30, 2008 at the Phoenix Convention Center in Phoenix, Arizona. And what a great show it is going to be… due to last year’s success, they have expanded the show floor to add more booths. That means more exciting products and services will be on display than ever before!
Encounters are the new “Visits”
Myers Barnes has a great post over on his blog – Visits are Out. Encounters are In—And Encounters Can Occur On-site or Online.
He comments:
In the old economy, prospects shopped by the process of elimination. They would drive around, build their short list and eventually settle on their new neighborhood and home. In today’s economy, new homebuyers shop by the process of exclusion on the Internet. They build their short list and then visit only the neighborhoods they are seriously considering. In building a list of places of interest, they will have many encounters. Each time they log on to your website, it’s an encounter. So they could easily have had 10 encounters with your new homes/homesites before you ever get the first opportunity to meet and greet them.
I can’t agree more. A good percentage of our prospects will spend more time on our website than we will! When researching one of the largest investments a person will make, the website and other listing sites become a “power tool” for the prospect putting them in driver seat.
Don’t give them a reason to eliminate you. Keep your site fresh, up to date and full of useful information they are looking for.
