This Week on Builder

April 22, 2008 by Mike Lyon
Filed under: News

I applaud Builder Online for their up-to-the-minute news and great articles. They have done an excellent job getting useful information to the masses quickly. Here are a couple of great stories to check out:

Oklahoma HBA Launches Marketing Campaign
Builders use video, blogs, and more to emphasize local market’s health and counter negative national housing headlines. (Yep – that’s my market!)

Need Better Follow-Up?
After report reveals Denver builders’ failure to capitalize on leads, pros stress basics such as phone calls and handwritten thank-yous.(read more info on this study here>>)

Comments

Marie O'Brien

Thanks for providing the reminder about the importance of follow up. While most salespeople know that it is a 'numbers game' that results in increased sales conversions when you have an increase in your leads, we always need to be reminded of the importance and benefits of following up on our existing leads.