Prospecting: defined. I recently heard a “business definition” that made me stop in my tracks. Why? Because it applies DIRECTLY to our roles as Online Sales Counselors. The definition was of the word “prospecting.” Simple enough, right? From a business perspective, it’s defined as “Finding new potential customers who have the ability, authority and willingness …
Read MoreMonthly Archive for: ‘November, 2007’
What are your “Calls to Action” 0
Seth Godin put it best in his book Permission Marketing, “Your website should be 100 percent focused on signing up strangers to give you permission to market to them.” This can be achieved by providing specific “calls to action” on every page. Here are some great examples you can use: • Contact us • Request …
Read MoreRedfin – Shakin’ it up 0
If you haven’t heard of Redfin yet, here you go – this video sums it up. A “online” brokerage business harnessing the web and providing a unique service to internet savvy customers. As a result, freaking out some Realtors (see 60 minutes video) in the process.
Read MoreMyers Barnes – New Home Sales University Recap 0
Last week I attended the Myers Barnes New Home Sales University. What a great educational experience! I thoroughly enjoyed the 3 days of education and sales training along with the chance to associate with so many superstars from all over the nation. If you haven’t attended one of Myers’ conferences yet, you are missing out. …
Read MoreOSC Compensation & Salary Structure – Part 5 of 5 0
One of the questions I am most frequently asked by a builder or sales manager is, “How much should I pay an OSC?” Usually, there is a slight cringe on their face because this is a new position that they will have to work into their budget. In fact, this is a large barrier for …
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