I recently ran across a really cool tool called Realestateshows.com while trolling my RSS feeds. This online software will help you create a slick looking photo presentation in minutes (really). It is marketed to the traditional Real Estate agent but I am excited to add this to my marketing arsenal and know that new home …
Read MoreMonthly Archive for: ‘October, 2007’
CRM Software – Whitepaper 0
Lasso Data Systems just released a new white paper on CRM Software in Real Estate. Check out the details below. The Power of People: Exploring the ‘Why’ and ‘How’ of CRM Software in Real Estate Details reviewed in this white paper: – What is CRM, and why it is crucial to real estate sales success …
Read MoreHiring an Online Sales Counselor – Part 4 of 5 0
You should use a similar process to hire an Online Sales Counselor as you do for an Onsite Agent. There are a couple of tactics to use that will insure you find the right person: Conduct the beginning phases using only e-mail correspondence and insure prompt response. Require all resumes and questionnaires to be sent …
Read MoreAsk The Experts Webinar 0
I will be participating in an upcoming Ask The Experts Webinar Series by Blue Tangerine Solutions. This is a free series and you can register online today >> Webinar Details: How to Create An Effective Online Sales Program Wednesday, November 7, 2007 – 12:00 PM Eastern Expert: Mike Lyon, Online Sales Counselor for Simmons Homes …
Read MoreOSC Job Functions – Part 3 of 5 0
A dedicated OSC is ultimately responsible for handling all incoming leads. Even if you are only receiving a small amount of leads right now, there should be one person handling those leads quickly and efficiently. If you are a smaller builder with 100 leads or less, you can give the OSC additional responsibilities to help …
Read MoreStaying Personal in a Digital Age 0
An Online Sales Counselor manages hundreds of leads per month by email and phone. Around 80% of these “people” won’t even respond. The ones that do, you will most likely never meet face-to-face. The sheer volume of rejection and lack of personal interaction can lead to apathy if you are not careful. I must constantly …
Read MoreOSC Qualifications and Characteristics – Part 2 of 5 0
Think of an OSC as another sales agent. You need someone with the same propensity and drive for helping customers, but with a burning desire to succeed. The main difference between an Onsite Sales Agent and an OSC is that an OSC is focused on setting appointments as opposed to “closing the deal.” However, the …
Read MoreGuest Article: How to Treat Your Leads as Be-Backs 0
How many times has someone suggested that you treat your Internet leads differently from your normal physical traffic? Pundits and sales trainers often tell you this. Since these buyers have already visited you online, you have to treat them differently. They tell you to treat them as a Be-Back. The explanation for this prescription is …
Read MoreThe Online Sales Counselor – Part 1 of 5 0
This will be the first post in a 5 part series outlining the position of the Online Sales Counselor. For many – this is still a fairly new concept so I wanted to review the best practices for setting up this postition. The Online Sales Counselor (OSC) – a.k.a. Internet Concierge, Online Community Specialist, New …
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