Lead Generation Video Interview
Great video from Trulia interviewing the lead generation division of Weichert Realtors. Michael Montsko gives the following statistics of customer expectations and actual industry averages.
Of the customers that submit their information online:
- 21% expect instantaneous response
- 44% expect a response within 40 minutes
- 100% expect a response within 1 day
The typical agent only responds 48% of the time - and the average response is 2 1/2 days.
Wow. That is a huge gap and a lot of leads falling through the cracks for the “average” agent. For those fast responders – guaranteed job security.
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