“O.K., I admit it—I worked at McDonald’s once…” Like an estimated one in eight U.S. workers, one of my first jobs was at the local McDonald’s. It wasn’t that bad; I even spent quality time sporting the Hamburglar costume for the kids (which paid an extra 20 bucks, by the way). Plus, I got to …
Read MoreMonthly Archive for: ‘July, 2007’
Guest Article – Leads Are All Packaged Differently 0
By Laurie Madden and Julia (JB) Pitts – Customer Velocity How Big is Your Lead Package? At Christmas, the kids rush to the Christmas tree to size up the presents, and they often believe that the biggest presents are the best. Unfortunately many homebuilders size up Internet leads the same way- more volume equals more …
Read MorePaper to Web – The Exodus? 0
Bloomberg.com reports New York Times Hit as Housing Moves to Web Smith, president of Realogy Corp., the largest residential real estate broker in the U.S., said the portion of his Coldwell Banker and Century 21 branding budget devoted to newspapers will shrink by as much as two-thirds next year from 2006 as spending moves online. …
Read More5 Books all Search Marketers Should Read 0
Great post at SEOmoz on 5 Books all Search Marketers Should Read I’ve read 3 out of 5 – I ordered the other 2 so I wouldn’t feel left out.
Read MoreOnline Sales Counselor – Endangered Species 0
Visit www.builtaroundyou.com by Wilshire Homes and you’ll see why I’m looking over my shoulder. OK, maybe I’m not that worried about my job but this is a cool feature! They created a microsite to encourage interaction with a “Virtual” Online Sales Counselor named Sheila. Wilshire reports that online leads have increased by %13.54. Not too …
Read MoreInterview at Floorpop 0
I was interviewed by Blair Kuhnen for the July issue of Floorpop – How To Get More Leads, How To Convert More Leads. Stop over for the full read >> We talked about some great phone scripts and secrets to higher conversions.
Read MoreMyersbarnes.com – New Website 0
Myers Barnes just launched a new website! I will give it the “Foxy” rating! He has also integrated the blog into the new site – now everything is under one roof. Check it out at www.myersbarnes.com
Read MoreHousing Slump – Yes or No? 2
I thought this to be a little ironic. I am burning through my feeds from all of the latest real estate news and at the end I see 2 articles. (Click on the image for larger view) Just a tiny bit contradictory. No matter what the market does – the recent leveling off has required …
Read MoreGuest Article – The Do’s and Don’ts of Email Design 4
E-Marketing campaigns have increasingly become a vehicle of choice for following up with prospects, announcing special offers on inventory homes, inviting them to grand opening of communities, or simply for increasing the week-end traffic at the sales centers. When well executed, monitored, and in accordance with spam laws, an E-Marketing campaign can be very effective …
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