Looking to increase conversions? Think like a customer. O.K., so you’re a successful homebuilder. Fantastic. And you’re marketing online—and maybe even taking advantage of an Online Sales Counselor to increase prospect interaction, response and conversions. Even better. Still, you’re probably starting to realize it’s no longer O.K. to just sit back and wait for homebuyers …
Read MoreMonthly Archive for: ‘June, 2007’
Spinning Your Web – BuilderOnline Article 0
Check out this great article at BuilderOnline by Pat Curry. It gives an in-depth look at the Online Sales Process and the positive effect it can have. I appreciated the breadth of this article covering multiple builders and industry professionals. It’s exciting to see more success stories like this. Synopsis Connecting with prospective customers at …
Read MoreOnline Marketing – Quick Start Guide 0
I am often asked “How and where should I spend my online marketing dollars?” With so many options – I wanted to give a “quick start” guide for builders. After you decide on a budget (I would recommend at least 25% of your total marketing budget) you need get to work on the areas that …
Read MoreHappy Birthday Honey 2
I want to wish my beautiful wife a Happy Birthday today – one year older and twice as pretty as last year. I love you.
Read MoreManaging Your Leads – Part 4 of 4 – Shopper Data Leads to More Informed Business Decisions 0
Shopper Data Leads to More Informed Business Decisions By Robb Cohen – CEO, BeHomeWise Inc. Using a more comprehensive lead management solution can also provide builders with business intelligence on their prospective shoppers and marketplace that helps them to make more informed decisions about their business and to increase profitability. By capturing shopper data in …
Read MoreNew Home Buyer and Home Builder Survey 0
I wanted to add a post for the market study by the NAHB’s Institute of Residential Marketing and Harris Interactive. It was conducted in association with Move.com and wrapped up in late 2005. It has been mentioned frequently in the industry and is a great resource when analyzing your own program for selling homes online. …
Read MoreManaging Your Leads – Part 3 of 4 – Automating Lead Response and Follow Up 0
Automating Lead Response and Follow Up By Robb Cohen – CEO, BeHomeWise Inc. A sophisticated response system cuts down on builder overhead, by automatically managing the entire management and response process. It can also reduce the sales cycle by connecting customers to sales agents as quickly as possible, and immediately providing shoppers with the information …
Read MoreManaging Your Leads – Part 2 of 4 – Identifying the Hottest Prospects is Key 0
Identifying the Hottest Prospects is Key By Robb Cohen – CEO, BeHomeWise Inc. A builder’s ability to capture, rank and qualify shopper leads can dramatically reduce their cost of sales because they prioritize the hottest prospects for the sales team to target. This prevents a sales team from spending hours chasing down prospects that are …
Read MoreManaging Your Leads – Part 1 of 4 – Key to Higher Profitability 0
It is my pleasure to run a four part series contributed by Robb Cohen, CEO of BeHomeWise. With over 30 years in the homebuilding industry, his expertise is greatly appreciated. Leads May Be Key to Higher Builder Profitability By Robb Cohen – CEO, BeHomeWise Inc. Today’s new home shopper leads come from a variety of …
Read MoreIncrease Online Sales by using the Phone 4
With an effective Online Sales Program in place – you will see a good amount of phone-in leads from your exposure on the web. Just because they found you online doesn’t mean they will always communicate via email. There will be an occasion when you exchange a few emails back and forth and they set …
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