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Monthly Archive for: ‘January, 2007’

Your Next Homebuyer 2

There is a great post by Bernice Ross over at REIBlog that talks about the upcoming wave of real estate buyers. Drop by and read the whole article. Section #6 talks about the new generation of buyers and the tools used for communication. They will be heavy on technology and online communication. No secret and …

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Posted on: 01-29-2007
Posted in: Online Trends

List your homes online for FREE 2

Got a spec home sitting too long? Looking for ways to drive traffic to your neighborhood? Try posting in one (if not all) of the free listing services available online. The leader of the pack is Craigslist. It may not be pretty but it has a large amount of traffic. I have seen great results …

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Posted on: 01-23-2007
Posted in: Resources & Tools

Real Estate Search Coolness 6

OK…I try to keep this site focused for homebuilders but this is too cool to pass up. This is how all searches for a resale home should work – it’s beautiful. Check it out here: ColoradoHomeStop.com Colorado-based Metro Brokers, Inc. unveiled a new real estate search site at ColoradoHomeStop.com. The site uses a map-based interface …

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Posted on: 01-17-2007
Posted in: Fun Stuff

Leveraging your database of leads 2

A new report at USAToday talks about the positive growth in the Tulsa housing market. This is exciting news for us (we build in Tulsa Metro) and something that we can use in our marketing materials. It compares our market to other states and gives examples of buyers who sold their house and moved here. …

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Posted on: 01-16-2007
Posted in: Best Practices

The $140 million pre-sale campaign 0

Check out this great “real world” example of a pre-sale campaign for the Glass House in Denver that resulted in $140 million in revenue – not too shabby and a perfect example of how you you can sell out a community before you open. A great inspiration. View the article at Seth Godin’s Blog Check …

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Posted on: 01-15-2007
Posted in: Best Practices, Online Marketing Experts

1/4 of American adults looking for real estate online 2

A recent report from Pew Internet states that 39% of all internet users have looked online for information about a place to live – double the overall number of Americans who had done so in 2000 This statistic is not to be confused with the 80+% of active home shoppers who start their new home …

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Posted on: 01-15-2007
Posted in: Online Trends, Statistics

Online Real Estate Ad Spending to Nearly Double by 2010 0

A recent article by Clickz shows the trend in Real Estate advertising and the shift from traditional to online sources: The Web has put the real estate ad industry in constant flux in recent years, and a new Borrell Associates report indicates there are no signs of things settling any time soon. Indeed, online real …

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Posted on: 01-14-2007
Posted in: Online Trends, Statistics

A valuable lesson from Ricky Bobby 0

We had an ice storm hit this weekend. In preparation for the impending storm we made sure to run to Blockbuster and get a movie to fend off cabin fever. Seems like everyone else in town had the same idea. Needless to say it was slim pickins’ We ended up with our 15th choice – …

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Posted on: 01-14-2007
Posted in: Best Practices, Fun Stuff

Interview at Salesattitude.com – Part 2 of 2 4

Head over to Salesattitude.com to hear the rest of the interview with William. Makes a mention about a book…more details to come.

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Posted on: 01-12-2007
Posted in: Interviews

Why you can’t go “all the way” 0

The position of an Online Sales Counselor is still relatively new compared to the traditional Onsite Sales Agent. There are many opinions for structuring this position and defining the primary and secondary functions. For every builder it will be slightly different depending on size and need. One area of confusion is “How far should an …

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Posted on: 01-12-2007
Posted in: Best Practices
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