A recent report from Pew Internet states that 39% of all internet users have looked online for information about a place to live – double the overall number of Americans who had done so in 2000
This statistic is not to be confused with the 80+% of active home shoppers who start their new home search online…the 39% refers to every adult that is hooked up to the internet.
The number of internet users who go online to look for information about a place to live has grown steadily over the past six years. Now, nearly two in five adult internet users in the U.S. (39%) have done this, up from 34% in 2004 and 27% in 2000.
This means that overall, more than a quarter of all adults in the U.S. (27%) have looked online for information about housing, more than double the overall number of Americans who had done so in 2000 (13%).
Also, more than half (51%) of the youngest adult American internet users, 18 to 29 years old, have searched online for housing information. This compares with 43% of internet users 30 to 49 years old; 27% of internet users age 50 to 64; and 15% of internet users age 65 and older.